With over two billion users worldwide, social media has now become one of the primary vehicles through which consumers interact with their favorite brands. The rise of social media platforms as marketing tools has presented challenges for trademark holders, as the negative publicity generated from enforcement actions can quickly go viral and harm their brands. Trademark holders should develop a social media enforcement strategy with these risks in mind. 

Join Fish's Lisa Greenwald-Swire and Michelle Parsons for our latest trademark webinar as they discuss the basics of protecting brands on social media, covering such topics as:

  • Developing a trademark enforcement strategy specifically tailored to social media
  • Avoiding negative publicity and ill will generated by enforcement actions
  • Optimizing the cost-efficiency of your enforcement strategy
  • An overview of social media takedown mechanisms 

Register today!

About Us

Fish & Richardson, a premier global intellectual property law firm, is sought-after and trusted by the world’s most innovative brands and influential technology leaders. Fish offers patent prosecution, counseling and litigation and trademark and copyright prosecution, counseling and litigation. Our deep bench of attorneys with first-chair trial experience in every technology makes us the go-to firm for the most technically complex cases. We have an established reputation as a top-tier firm for patent portfolio planning, strategy and prosecution, as well as post-grant proceedings at the PTAB. Fish was established in 1878, and now has more than 400 attorneys and technology specialists in the U.S., Europe and China. Our success is rooted in our creative and inclusive culture, which values the diversity of people, experiences and perspectives. For more information, visit fr.com or follow us at @FishRichardson.