What is a trademark? Most commonly, a trademark is any word, phrase, or symbol that identifies the source of a product and distinguishes the goods and services of one seller from those of another. But did you know that it can also include sound, smell, and product shapes?
There's more to trademarks than merely identifying the source of a particular product. Trademarks protect consumers by preventing confusion, reducing fraud, and indicating quality. They can also deliver tremendous value by giving their owners control over their brand image.
Whether you are a trademark novice or in need of a brush-up on the basics, this webinar is for you.